Dead Celebrity Alert

Jack Odell, a self-trained engineer whose daughter’s mischievous habit of taking spiders to school in a matchbox prompted him to make her a tiny steamroller as a substitute — an invention that led to Matchbox Toys, maker of 3 billion Lilliputian vehicles in 12,000 models — died on July 7 in London. He was 87.

His son-in-law Josh Walsh, who announced the death, said Mr. Odell had had Parkinson’s disease.

The steamroller, made of brass and painted shiny red and green, satisfied Mr. Odell’s daughter, Anne, and so impressed her friends that Mr. Odell raced to meet their demand. It seemed a dandy toy: just right for a child’s hand but hard to swallow, no batteries, violence-free, quiet and costing just pennies to make.

By the next year, 1953, the steamroller and vehicles like it were rolling off a production line in a small factory that Mr. Odell and a pair of partners had set up in a former London pub, The Rifleman. After the steamroller came a Land Rover, a London bus, a bulldozer and a fire engine. In 1954, the 19th vehicle in the series was rolled out: a dainty MG TD roadster, the first Matchbox car. The toys quickly spread to the United States where they typically sold for 49 cents. … Read full obituary

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